You can sell more online, you can reach greater audiences online, and you can really grow your business by investing in eCommerce. If you don’t have an online store already, or if your online store needs a revamp, then these five tips will help your store stand out from the competition.
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1. Hand the Design to the Professionals
A great online store is the most important thing when it comes to helping your store stand out. It needs to be beautiful. It needs to be easy to use. It needs to sync up seamlessly with a centralized inventory system. If there is any hiccup to the design or the experience, you will lose customers and trust. That is why you need to hire professional Shopify website development. There is so much that professional web designers can do to customize your Shopify site for you, allowing your store to stand out aesthetically and functionally.
2. Create Online-Only Exclusives
You don’t want to just sell products you sell in-store. Creating online-only exclusives gives people reason to check in regularly both with your store and your website. You can even offer additional services you simply can’t in-store. For example, you can create a subscription box and allow customers to save on products. This subscription can be just a new way to sell products you already have, or it can be a great way to grow your community. Bookstores, for example, are now offering book subscriptions that allow you to connect with a wider book group. You can read the book of the month, then meet up online or at the store to discuss it.
These are the sorts of ideas that make small businesses stand out. It’s also how larger stores can create that small-time community feel.
3. Create Product and Editorial Photos
To ensure your store stands out, you will need to ensure that all of the products are beautifully photographed. If they are custom pieces, you will need to create them yourself. If they are products from other brands, use the marketing packages that come with them. However on top of product photography, you will also want to create editorial photos of the products. These sell a story rather than just the product, and they work wonders both on your website and on social media.
4. Create Content Centered Around Your Products and Services
You will have gone through a lot of effort to create great photos and a great store, so use those assets. In addition, create product guides, gift guides, how-to videos, tutorials, and even updates about your business and news about your industry. Content is how you get customers to return to your website the same way that a great experience can bring them back to your store.
5. Offer Tracking, Feedback, and More Services Online
Personalization, tracking, discounts, and more can all be managed when you offer customers the ability to start an online account with you. This way, they can keep track of when their product has been dispatched, easily create alerts if the product they wanted was out of stock, and more. It can be how you gain key information to later offer personalization services and even how you can improve your customer service.
These five tips can really help your store stand out, but remember to keep your efforts geared towards your unique brand identity to really sell your online store.
