Many factors go into coming up with the right label for your product, and you may already have a good idea of some of these factors, which include the size of your font and text, the kind of font and text your label has, the colours, your logo and product name, and so on. But a product label needs to be both legible and attractive to your audience, and you can only accomplish both with the right mixture of elements. So what other elements should you think about when trying to come up with the ideal label for your product? Here are the three essential factors you should consider when designing a product label.
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The originality of your label
The uniqueness of your design makes a big difference because you want your label to stand out. It has to be memorable as well as original, but how can you make sure that it is? Firstly, you should do some research on the labels of your competitors. A simple visit to the supermarket or the shops can already answer some of your questions, so you know what elements your competitors are using for their labels, for instance. Once you have ascertained what kind of elements your competitors are using, try not to use them for your own – but in the same vein, try not to use anything on your label that isn’t relevant to your product, either. Just because you want your design to look better doesn’t mean you can just put any element in there to make it attractive. It is important to include crucial product information such as your ingredients, the quantity of your product, and the barcode, so make sure you incorporate this properly as well.
Think about the size of your label
Another element that can contribute to the originality and distinctiveness of your product label is its size. You have to decide whether or not you are going to have only a front label or both a front and back one, and whether it will be one cohesive label or two separately-placed labels. When you require not just one label, the front will usually have just the name of your product as well as your company logo and a specific image. The rest of the product’s information can then be placed on the back. But think about this as well: many designers feel that a single wraparound product label is more budget-friendly and cost-effective, so if you want to save on cost, you should consider this, too. Wraparound labels are also more appealing to most viewers, and it can help solidify the identity of your brand.
Consider the quality of your print
Last, but certainly not least, you should consider the quality of your print. The quality of your print can say a lot about the quality of your product, and if your print is of good quality, then it follows that your customers will have a better impression of what’s inside. Your product’s visual presence through its label counts for a lot, so invest in high-quality printing materials and tools such as those provided by contract labelling specialists like Atwell Labellers. Whether you require a slick and shiny gloss, a coated surface, or a matt surface, make sure that an expert and professional company does it for you – and it will definitely go a long way.
