The translation of the first term is “user interface”, which in a very simple way refers to what the user is going to use. Or, in other words, what you can use to manage the digital processes you want to carry out. Being the engineering part, it is the common job of a programmer and for a google web designer.
And, for its part, the term “UX” translates as “user experience”. In this case it refers to what the person perceives internally and emotionally when using an interface, in short, his reaction. The professional responsive web designer who performs this work must have extensive knowledge of copywriting, neuromarketing, and neuroscience in general.
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Adapt your Website to the Profile of your Target User
But whose are you going to improve the experience? Do you really know who you are going to talk to? Those two questions cover more than you think.
If you have already done research and targeting and you already have the profile of your target user, take it to the UX of your website.
If, on the other hand, you have not defined the profile of the user who is looking for what you offer on your website, you can learn more about how to do it and see a quick example in this post.
You cannot present a web page with a very formal and scientific text if the age of your target visitor is, on average, 15 to 23 years old, and their interest on the internet is viral on social networks. Do you agree?
Use the defined information to adapt colors, images or part of your writing according to what you like. This, unconsciously, feeling comfortable and familiar, will be more likely to make a conversion, according to neuromarketing.
In the end, you will see the benefit of adapting to the user’s interests in your statistics.
Create an Accurate and Accessible Navigation Menu
For starters, I will tell you that one of the most common mistakes when creating a web page is not analyzing the effectiveness of the menu. If this is the means by which the user moves around the site, then how important do you think their care is?
Use submenus, but without saturating or confusing the entire structure.
And, to help the visitor know about its existence, it is very favorable that you show icons and / or some type of effect or animation in each action. Visual cues such as these are of great benefit in the UX, also, for example, to let people know which page you are on.
Something also essential is accessibility, that resource so loved, in silence, by all the users of a page.
The most effective in this regard is to have a “static” menu. According to UX expert Steve Krug, a fixed menu ends up pleasing the user more because it makes him waste less time and effort, leading him exactly to what he is looking for.
Add Importance to your Internal Search Engine
Something that has a great deal to do with offering a decent encounter on a site is the web crawler. For starters, if yours doesn’t have one, you’re wasting too much. In case you were not aware of it, I will give you more information.
The average netizen, unconsciously, got used to browsing through searches, perhaps for the 19 years that Google has been running. In addition, you surely know that you are always in a hurry, and exploring your entire website is not its main objective.
Don’t Saturate the Space but be Adequately Minimalist
People want clarity in the interface of a site, and it is something that many webmasters do not fully understand until today.
Without falling into exaggeration, you must clean your interface, reduce it to the essential or to what, in fact, interests or may serve the user.
In this way, you will have clarity about what each thing you show the visitor is worth and you will learn to strategically arrange everything based on it.
But just arrange it, because it’s not about removing everything you can from the interface. The point is that the goal should not be exactly to have few items, but to have the right ones in the right places.
This is what a good experience on a website is about: Satisfying more than having many blank spaces without knowing why. Stick with the idea!
A good technique is to use the space according to the user’s real interest, also you can hire web designgoogle web designer for a responsive website.